Overall the research I carried out was very beneficial, as I was able to get a real insight into my target audiences opinions along with popular trends. For example there was a lot of referral to supernatural horror's such as Paranormal Activity. It was also interesting to learn the opinions of my target audience not only from different age groups but of different dangers, for example a lot of the male audience seemed more weary of blood and gore in horror, whereas the females where more weary of the supernatural states and psychological horror. This research prepared me for the process of the production of my products, within creating a narrative that would appeal to our audience, creating villains that our target audience would actually be afraid of or make them cringe. This would also help with creation of out distribution material, such as the poster and magazine cover, advertisements, premier tickets.Overall this was a successful research process as the information was thorough and useful.
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